Multi generation insurance product straight from your banking app.
Client
DBS / Manulife
Category
📱
Mobile App
Problem & Solutions
A banking app is not typically the channel for user to purchase insurance based product. Through usability testing and feedback we are able to design an insurance that appeals to our targeted customer group.
Impact
01
Validated the 3 Generation Insurance Plan Concept
02
Designed auxiliary support for conversion with voice chat and follow up customer service